The port and shipping industries are currently encountering a profound period of change. In particular, the shipping sector experiences a chronicle overcapacity and shipowners are constantly in trouble to capture demand. Shipping business is considered capital intensive, freight rates are unlikely to be bounced back in a short term. As a consequence, shipping firms have difficulty having generated reasonable profits. Analogously, ports are called to cope with unprecedented levels of competition due to the slow-down of the world trade and the emergence of overcapacity concerns. Terminal operators are rediscovering market risks and struggling to offer shipowners service packages rewarding their own balance sheet. Under this perspective, top managers, commercial executives, ship agents and brokers are all enforced to explore a new way of business-making; some of which are marketing policies in terms of segmentation, market positioning, service levels, pricing mechanisms, relations with stakeholders and value proposition solutions.
- creating Maritime marketing plan for your organisation
- learning the ropes of inbound maritime marketing
- learning the Outbound marketing techniques
- applying appropriate marketing tools
- Understand the needs and wants of the shipping industry.
- Managers of shipping companies, liners and port authorities that are active in commercial and sustainable port development strategy
- Commercial staff and business development managers of shipping companies, liners and port operating companies.
- Staff of ministries of transport or maritime affairs working on port promotion, stakeholder management, community management, as well as the national shipping company, etc.
Our courses in London take place at the following locations :
Once you register for this course, we will subsequently send the invoice and course information, including location, trainer, and other logistics.
Pay Attention, Please! The course location is subject to availability; the course time will be precise one week before the course start date! We may change the course location if there is no availability, and we will let you know about the location change once it happens.