Shipping and Port Marketing

Course Info

Length: 1 Week

City: London

Type: In Classroom

Available Dates

  • Aug-05-2024

    London

  • Oct-07-2024

    London

  • Dec-02-2024

    London

Dates in Other Venues

  • June-24-2024

    Istanbul

  • June-24-2024

    Rotterdam

  • July-08-2024

    Dubai

  • July-22-2024

    Athens

  • July-22-2024

    Hamburg

  • Aug-26-2024

    Istanbul

  • Aug-26-2024

    Rotterdam

  • Sep-09-2024

    Dubai

  • Sep-30-2024

    Hamburg

  • Sep-30-2024

    Athens

  • Oct-28-2024

    Rotterdam

  • Oct-28-2024

    Istanbul

  • Nov-11-2024

    Dubai

  • Nov-25-2024

    Hamburg

  • Nov-25-2024

    Athens

  • Dec-23-2024

    Istanbul

  • Dec-23-2024

    Rotterdam

Course Details

Course Outline

5 days course

  • Marketing Strategy and the Marketing Mix
  • Marketing services
  • The Uniqueness of marketing shipping
  • Current status of liner shipping.
  • Market Research and Marketing Information System (MIS
  • Application by Maersk and CMA-CGM
  • Market segmentation and targeting in liner shipping

  • Positioning and differentiation
  • Branding
  • Relationship marketing
  • Customer loyalty program
  • Learning from the airline experience
  • Integrated Marketing communication tools

  • Branding in shipping and ports
  • Fathom out your target customers
  • Build a ship-shape web presence
  • Maritime marketing automation
  • Maritime marketing optimisation

  • Communications
  • Payments
  • Logistics
  • Quality and Cost
  • Best Practices for Applying Marketing Tech on an International Level
  • Publicity

  • The commercial strategy and role of ports and terminals
  • Identify customer needs
  • Market study strategies to map port potential
  • Marketing techniques to present and use the USP’s to convince prospects
  • Business development
  • Communication

Course Video